Defining
Colors
When
defining colors, use a printed ink guide before entering values in the
color palette. RGB color monitors do not accurately represent ink on
paper. This is because of the different color gamuts associated with
printing vs. monitor screen representation.
Process vs. Spot Colors
Many desktop programs allow you to specify colors in three ways: You
can specify a spot color by product name such as Pantone®, a process
color by setting CMYK percentages and process color tints based on pre-determined
systems such as TRUMATCH®. Whenever choosing colors, always work
from printed swatchbooks, not what you see on the screen. Make sure
you specify your color as a spot in Quark or PageMaker and make non-spot
colors process.
Color Names
If you are using duotones or FreeHand or Illustrator eps files with
a spot color make sure each program uses the same name for the spot
color coating indication. Ex: Pantone 289 CVC will print on a different
plate than Pantone 289 CV. Spot color names should be the same in all
programs. (Quark favors CV so it is good practice to change all your
spot color names to CV if you will print from Quark)